There are lots of enemies of the dry skin, eg. outside weather conditions, inside air conditioning and heating, washing with soap and water, smoking and poor diet. Do not underestimate the dehydration of the skin, it reflects your health condition!
Dehydrated skin could be supported with properly chosen cosmetics.
Firstly read the labels of the cosmetics.
Products of alcohol should be immediately eliminated as being desiccating. Moisturizing cream or serum should contain vitamins: Vitamin A which stimulates the production of collagen and immunizes the skin, Vitamin C ,which protects against skin diseases and gives glow, Vitamin E which is an effective weapon to fight with time, and Vitamins from the B group which improve blood circulation and skin condition.
You have to search for fat products like vegetable oils, lanolin or liquid waxes that block the escape of water. During the daily care you should resign from coarse peels, as they have exfoliating properties and desiccating. Once a week delicate peeling will be enough. Do not cleanse your face with soap and water or washing gel as they drying the skin. Use special washing products.